One of the most important elements of marketing your business is being able to create effective marketing campaigns that do not cross the line from ethical to unethical. You also have to think about how ethical your marketing practices are if you market or advertise your business in a way that’s unethical, you could drive people away from your business immediately.
The actions of top management in dealing unethical behavior can significantly reduce the ethical problems of marketing researchers the presence of either corporate or industry codes of conduct seem to be unrelated to the extent of ethical problems in marketing research. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics. Ethical marketing has many advantages, but few companies would undertake an ethical marketing strategy if it reduces profits careful research is the best way to predict the effects of a change in strategy.